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Advertiser RTB Desks – Not as easy as it looks
I cant 100% explain the tone or actual words, but it translates along the lines of ‘watch out boys, ALL the advertisers are going to do this RTB thing themselves.’ I hear the message a lot, usually...
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CES : My review of the 2014 show – Just because you can, does not mean you...
This article was first published on The Drum link here The annual pilgramage to CES this year created quite an impression. The big themes were relentless connectivity and tracking, the concept of...
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Technology : Blurring work and home life
I am sure there is a name for us, those people who have traversed the pre and post Internet eras. It is with great amusement that I see the reactions of young people in my business when I tell them...
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Adweek Panel focused on Future of CMO
I was invited to join a MediaIQ panel at Adweek and we discussed the increasing pressure on the CMO in the age of data and technology as well the merging of marketing tech and adtech. I was joined by...
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Ryder Cup of programmatic – my review of US vs Europe programmatic
First published in The Drum – click here Back in 2010 when I started the European arm of VivaKi’s Audience On Demand, I had to turn to the US for everything. Half the companies I dealt with at the time...
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Will media owners and tech vendors be scrutinised by procurement?
25-30 Billion dollars of spend up for pitch. The whole industry is alive with comment on it. What does it mean for the agencies, who is up to lose the most and so on. The reason for it has been...
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Annual interview with Beet.tv in Cannes – entering good times in programmatic
Every year at Cannes before the Rubicon Panel we discuss with Andy at Beet.tv where things stand in the programmatic industry and this year we discussed a brighter future. 2014 was the lost year to the...
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Dmexco – powered by professional energy
Perhaps a surprise to some but this year was my first year at Dmexco. Every year it has clashed with something or other, but this year I was there, well for a night and a day at least. It is usually...
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2016 will be the year of breakups in programmatic
First published in Campaign – link here In the programmatic space, 2014 can be summed up as a year of snap decisions and bad relationships. There was a considerable amount of hot air and publishers,...
View ArticleHow audio is changing lives for the better.
This post was originally posted on http://www.spotifyforbrands.com At Spotify, we understand the power of audio. Music and podcasts bring joy to millions all over the world, and we see audio taking...
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